You don’t have to look far to find statistics and predictions about the future impact of artificial intelligence (AI). Many companies have become highly dependent on artificial intelligence, and they have played a major role in facilitating the work of companies. Analyst giant Forrester has claimed that 16% of jobs in the US will be lost due to AI by 2025.
In some ideas, the concept is that artificial intelligence (AI) or robots will take over our careers. Professionals throughout the world are concerned that as AI becomes smarter, it will be able to replace them.
Gartner predicted that by 2018, 20% of business content would be authored by devices, stating that “business content such as reports, legal documents, press releases, articles, and technical papers are all candidates for automated writing tools.” Is it next on the list of jobs that should be consumed by artificial intelligence?
Imitating the author
At the moment, content marketing automation is based on two basic technologies, both of which are AI components. Natural language processing (NLP) and natural language production are two of them (NLG).
- Natural language processing (NLP) is the process of a computer software understanding human speech as it is uttered. Currently utilized in voice control and rudimentary language translation.
- Natural Language Generation (NLG)—the process of converting structured data into written narrative, which may be used to automate the creation of financial reports, product descriptions, memoranda, and other documents.
You can’t automate a personality
Event-driven content development tools are currently available. The narrative journey from beginning to conclusion has a definite framework; artificial intelligence technologies are given the “who, what, where, why,” and other details will be able to piece a story together methodically. As a result, relaying information is a strong asset, making it great for business news postings or official reports, but less so for inbound content, which needs uniqueness and persuasion.
As a result, the space of creatives is now in the lowest 25% of employment positions that are likely to be taken over by bots (as per this Oxford University study). Of course, we’re all aware of the fast rate of change in the workplace, as well as the quick advances in artificial intelligence and technology in general. As a result, it may not be long before more sophisticated technologies are launched, capable of writing more digestible, fluid, and even emotionally engaging content. It’s not a far-fetched fantasy. Perhaps a pipe dream, along with a self-driving vehicle in your driveway and augmented reality in your living room.
This isn’t to say that content creators should be concerned about their jobs. In reality, adopting content automation with the goal of coexistence in the workplace may make our job faster and easier than ever before. That is definitely the case in other businesses that are utilizing artificial intelligence. AI can scan vast amounts of data far faster than a human, synthesizing important data and presenting it in a logical manner.
It will be the writer’s job to analyze that material and deduce its meaning or a larger overarching message in the case of content automation. Writers will have more time to focus on how articles are constructed, how arguments or opinions are created to leave the most influence on the reader, now that the material is already available.
More time will be available to concentrate on creative qualities such as tone, insight, and persuasion. As a result, rather than being lost to robots, the content writer’s job may get a little bit simpler.
The bottom line
Although AI reduces the stress of creating content, it still has drawbacks and should not be the only option used for writing. It is faster and more efficient but it cannot fully replicate human efforts. Technology will improve, but you are unlikely to understand the intricacies of human emotions and psychology.
